LUX* South Ari Atoll, the renowned Maldivian resort of The Lux Collective, kicked off the year of 2023 by making wishes come true. The Tree of Wishes ceremony is the long-living tradition of LUX* Resorts & Hotels, taking inspiration from temples in Japan and China, native American tribes, and even Yoko Ono’s Wish Tree art installation. Open to all guests, the ceremony invites the participants to make a wish, write it on a colourful ribbon and tie it around a branch of the island’s banyan tree. Once a year, during the festive season, one of the ribbons is picked at a lucky draw, gifting its owner with a free holiday at LUX* South Ari Atoll.

Promoting an ecological and sustainable way of life in order to protect nature: this is the aim of the initiative set up by LUX* Le Morne in collaboration with schools in the region. Two awareness campaigns, namely Kids Go Green and Zero Waste Awareness, took place throughout this year. While both campaigns achieved their objectives, the Kids Go Green campaign was named, amongst the Top 3 initiatives at the prestigious 22nd Hospitality Awards in Paris for the Best Social Responsibility Action - Local category.

The Lux Collective’s award-winning resorts in Mauritius have unveiled an exciting line-up of festivities to help guests plan and celebrate life this festive season. For an extraordinary stay, LUX* Grand Baie, LUX* Grand Gaube, LUX* Le Morne, SALT of Palmar and Tamassa Bel Ombre will indulge guests with spa, culinary and fun-filled activities - to reconnect with self and one another.

This festive season, in line with the launch of the new global LUX* campaign Life Extraordinary, The Lux Collective presents the very first NFT (Non-Fungible Token) brand activation – LUX* Christmas Collectible Raffle. With innovation in its DNA, the Group aims to elevate the unique LUX* brand positioning globally across channels, now including the web3 platform (also known as Web 3.0 - a new iteration of the World Wide Web).

Looking to 2023 and beyond, The Lux Collective has revealed four innovative projects for its luxury flagship brand LUX*. Travellers seeking rich cultural heritage and scenic settings can explore the desert of Sharjah with a duo of openings, LUX* Al Jabal and LUX* Al Bridi. Those seeking a new-kind of island life can uncover the jungle-draped coastlines of LUXNAM* Phu Quoc in Vietnam while, for those looking to learn about the art de vivre, LUX* Marseillan in southern France will offer guests a beachfront vineyard getaway with panoramic views of the Mediterranean.

The Lux Collective announces the launch of new global LUX* campaign Life Extraordinary - for its flagship brand LUX*.

The Lux Collective is delighted to announce that LUX* Grand Gaube, LUX* Le Morne, LUX* South Ari Atoll, LUX* Belle Mare and SALT of Palmar have been voted The Best Resorts In The World for Indian Ocean in the coveted annual Conde Nast Traveller Readers’ Choice Awards.

Global hospitality group The Lux Collective and P Q Hai Quoc Joint Stock Company have signed a hotel management agreement to build a luxury overwater resort under the LUX*  Resorts & Hotels brand on the island of Phu Quoc, Vietnam. Named LUXNAM* Phu Quoc, the resort is set in one of Asia’s most sought-after destinations and is expected to open in late 2024.

The Lux Collective’s award-winning resort LUX* South Ari Atoll announces a week of after-sunset festivities to wow its guests. As the sun goes down, hot Maldivian nights from 5 -10 October 2022 will unveil a range of extraordinary experiences across the tropical island, one of the largest luxury resorts in the Maldives.

Nestled in the heart of Shangri-La, Yunnan Province, between the rolling hills of the ancient city of Dukezong, the newest hotel addition to LUX* Tea Horse Road China - LUX* Tea Horse Road Shangri-La will open on 21 September 2022.

Highlighting the signature LUX* ME concept, a holistic approach to wellbeing, LUX* South Ari Atoll celebrates its new partnership with Technogym, the leading provider of fitness experiences, and launches the latest advanced fitness equipment.

Global hospitality group The Lux Collective and Jumbo Group in China have signed a hotel management agreement in July 2022 to build the first LUX* urban resort in Guangzhou, China – LUX* Guangzhou. This latest signing marks The Lux Collective’s first foray into one of the top three first-tier cities in China and will boost its brand presence in a highly important strategic source market. The new hotel is expected to open in June 2024.

With a strong belief and passion in talent development, The Lux Collective’s well-loved resort LUX* South Ari Atoll announces its recent internal promotions and names the key players in Culinary and Food & Beverage teams.

Award-winning luxury eco-friendly resort LUX* South Ari Atoll, known for its passion for sustainable travel and development, is proud to be the main partner and welcome the Blue Odyssey sailing project spotlighting Porrima - the world’s first vessel powered solely on renewables by solar, wind and hydrogen energy. It will venture for the first time to the Maldives.

LUX* Le Morne, which has been setting itself apart for its high environmental standards and approach to sustainable tourism, has added yet another green feather to its cap this June. The resort secured the “ Platinum ECOsmart” accreditation by Greengage Solutions, an independent sustainability and environmental auditor.

Thanks to its innovative and restorative approach to celebrations, the luxury resort in the Maldives was recognised by the LUXlife Global Wedding Awards. Launched in 2016 and now returning for the sixth consecutive year, LUXlife 2022 Global Wedding Awards aims to join the finest businesses across the wedding industry, from wedding planners and stunning venues to high-end caterers and bespoke stationers.

The family-oriented luxury resort in the Maldives inspires by example, with an array of sustainable initiatives to support the global conscious travelling trend.

April at LUX* South Ari Atoll was full of engaging events and workshops, with creative souls from around the world invited to express their love for the Maldives.

This Stop Food Waste Day on 28 April, LUX* Le Morne and LUX* Belle Mare are taking their food waste fight one step further by organising a series of zero waste workshops and activities every day between 24 and 30 April that aims to educate and inform guests on how they can reduce food waste whilst on vacation and even long after their holiday tan has faded.

Eco-conscious weddings are on the rise as couples become more mindful of how their celebrations impact the environment. With travel restrictions easing and vaccinations available, many are buoyed by the prospect of celebrating their big day in far-flung, beautiful destinations, but with more intention and personalisation.

An island nation like Mauritius is ideal for a sustainable lifestyle, and what makes it even better is that going down the sustainable route does not mean sacrificing on quality. Hiring local is not only a great way to support the local community but also shine a spotlight on homegrown talents to sustain a circular economy.

LUX* South Ari Atoll invites guests to celebrate love with its romantic escape experiences this Valentine.

Innovative luxury hotel group LUX* Resorts & Hotels, has opened its doors to LUX* Grand Baie, a new generation boutique-style hotel and the first of its kind in the Indian Ocean. Its elegant and distinctive look is born out of a collaboration between multi-award winning British interior designer Kelly Hoppen CBE, who has worked with The Lux Collective for over a decade, and Mauritian architect Jean-Francois Adam.

Award-winning eco-conscious hotel, SALT of Palmar, has named Virginie Desplancke as Head of Sales, Marketing and Public Relations for the adults-only property located in the rustic east of Mauritius. Bringing more than 15 years of experience with her, Virginie joined from the French Riviera where she ran her own luxury concierge cervice for 15 years, arranging bespoke experiences from sourcing vintage or super cars to booking luxury yachts and private jets as well as organizing exclusive parties for a discerning clientele.

Vegans, vegetarians or reducetarians on vacation do not have to limit their diets to salads whilst at LUX* Resorts & Hotels, SALT and Tamassa. This Veganuary, all restaurants operating in the three hospitality brands under The Lux Collective’s umbrella launched their Keen on Green concept that everyone (regardless of dietary preference) will love.

LUX* South Ari Atoll Resort & Villas rounded off the year by celebrating its community initiative with a donation of USD10,092 (€8,700) to a local non-profit organization and long term partner, Maldives Whale Shark Research Programme (MWSRP). The donation was raised in October 2021 in conjunction with LUX* Resorts & Hotels’ 10th anniversary, where a 10-night stay was auctioned off to the highest bidder.

LUX* Resorts & Hotels’ new flagship in Mauritius opened its doors to welcome its first guests on 1 December 2021. The new generation boutique-style resort offers sophisticated beachside living for the modern, discerning traveller, with exciting dining concepts, state-of-the-art fitness and wellness facilities as well as unique Mauritian experiences for all to discover.

LUX* South Ari Atoll Resort & Villas presents its Once in a Lifetime festive programme with an exciting Moulin Rouge-theme New Year’s Eve Countdown from 22 December 2021 to 7 January 2022.

The Lux Collective, a luxury hospitality management company headquartered in Singapore, and Sharjah Investment and Development Authority (Shurooq) announced plans for two new innovative hospitality projects in the United Arab Emirates.

The upcoming properties will be located in the Al Bridi Nature Reserve and on the spectacular Al Soueifa mountain, overlooking Khorfakkan Beach, in the emirate of Sharjah, both renowned for their scenic settings and natural beauty.

LUX* Resorts & Hotels is proud to commemorate 10 years of helping people celebrate life since launching the much-loved brand in December 2011. Renowned for its simple, fresh and culturally immersive experiences with creative pop-up surprises that transform the ordinary into the extraordinary, the group continue to redefine the concept of what luxury means today. To mark this milestone, LUX* Resorts & Hotels will also celebrate the grand opening of LUX* Grand Baie Resort & Residences on 3rd December 2021.

Conde Nast Traveller had announced the results of its annual Readers’ Choice Awards with SALT of Palmar in Mauritius, recognised as one of the top 30 hotels in the Indian Ocean.

At SALT of Palmar, guests can enjoy the perfect mix of conscious travel and laid-back, adults-only luxury. A trip away with long evenings and lazy mornings with a significant other, a holiday with close friends for a temporary escape or a solo reset away from chaos and noise might be just what is needed to recharge.

To mark the full reopening of Mauritius, LUX* Resorts & Hotels presents fresh new looks and exciting experiences for guests to fully immerse in the local community and destination. 

Guests can look forward to LUX* Le Morne’s lighter, brighter facelift; harvest own greens for lunch at LUX* Belle Mare’s organic farm; explore the Mauritian rum culture with LUX* Grand Gaube’s resident mixologist and a chance to get a bird’s eye view of the paradise island with LUX* Grand Baie’s unveiling offer.

Launched today, the first three episodes of The Lux Collective’s podcast < The Spirit of Lux > delve behind-the-scenes with the many change agents who helped transform this luxury hotel management company from its humble origins in the Indian Ocean into one of the most dynamic and exciting hospitality groups that strive to make each moment matter and care about what matters each and every day.

The Lux Collective is pleased to introduce Tamassa Bel Ombre’s brand-new look! Derived from the word tamasha which means party in Creole, Tamassa’s three syllables evoke the pounding beat of the tam-tam drum, a rallying call to gather family and friends to experience Tamassa’s fresh take on services and experiences that are designed to bring people closer and leave happier than when they arrived.

The sandy white beaches and sparkling emerald-green waters of Mauritius will welcome vaccinated guests to enjoy in-resort holidays on the island starting from 15 July 2021. Whether it is a romantic rendezvous, family bonding or a getaway with friends, LUX* Grand Gaube Resort & Villas provides the perfect immersive Collectable Experiences to keep your party entertained.

The highly anticipated LUX* Grand Baie Resort & Residences will open on 1 November 2021, unveiling a new generation of boutique-style resort for the modern, discerning traveller. Located in the north of Mauritius known for its lively beachside cafes, bars and artisanal local crafts, the elegant hideaway will be nestled in the Grand Baie lagoon overlooking emerald-blue waters and white sandy beaches.

Located in the picturesque port town of Marseillan, LUX* La Baraquette Resort & Residences overlooks a private vineyard and the picturesque Thau Lagoon, the 240 kilometres UNESCO world heritage site, with 84 suites as well as 167 apartments and villas enjoying spectacular vistas of the surrounding countryside and the lagoon.

Global luxury hospitality management group The Lux Collective will launch a brand-new retreat in the mystical Shangri-La, Yunnan in the late summer of 2021.

Surrounded by lush tropical gardens with a stunning view of the majestic karst formations sits the luxurious LUX* Chongzuo, Guangxi Resort & Villas, Daxin County’s first international luxury resort.

The LUX* Tea Horse Road, owned and operated by Singapore-based The Lux Collective, today announced the addition of its third property along China’s ancient Tea Horse Road.  Scheduled to open in 2021, LUX* Tea Horse Road in Dali, Yunnan Province, will enrich the LUX* experience for discerning explorers seeking to discover this significant historical trade route between China and South Asia.  Developed by the Ji Xing Long Group in China, the 200-room resort forms part of the Dali Yue Shan Hai Project.

The festive season is officially here! If you are wondering where to go or what to do, LUX* Resorts & Hotels has prepared a wonderful line-up of festivities from romantic getaways to family-friendly programmes to suit everyone from the east to the west of the island.

Deep in the mountainous northwest region of Yunnan, LUX* Tea Horse Road China had launched three additional retreats to complement the experiential journey to be had with the existing boutique hotels in Lijiang and Benzilan along the 1,300-year old trade route. A sixth retreat is expected to open by 1 December 2020.

The Lux Collective, a luxury hotel management operator headquartered in Singapore, has signed an agreement with Mingshi Yijing Tourism Development Co. Ltd. to manage the first international five-star resort in Chongzuo, Guangxi opening January 2021.

With the debut of The Lux Collective’s Keen on Green concept, the health-conscious can now enjoy a range of plant-based cuisine incorporated into the a la carte menus of every restaurant at LUX* Grand Gaube Resort & Villas.

The Lux Collective, one of the largest hotel operators in the Indian Ocean, has partnered with award-winning British photographer, Mark Read, and the Mauritian Wildlife Foundation to raise funds through the sale of photographic prints to aid the endemic wildlife in Mauritius affected by the oil spill.

Tamassa Bel Ombre welcomes guests back from 1 August 2020 with even more creative, vibrant and playful Together You’ll Love experiences that are designed for families, friends and couples looking to reconnect.

Mauritius’ progressive, eco-friendly resort SALT of Palmar designed a well-cation package based on the five pillars of wellbeing – movement, recovery, mindfulness, plant-based nutrition and reconnection with nature – to help those feeling frazzled regain their equilibrium.

Chief Executive Officer of The Lux Collective, Paul Jones, participated in the recent annual United Nations Global Compact Leaders’ Summit 2020 as a speaker on the Francophone Africa and Western Europe panel, which brought thousands of UN Global Compact Signatory leaders together to discuss ways in which businesses can support countries and communities to effect change in these unprecedented times.

Luxury hospitality management group, The Lux Collective, together with Yunnan’s largest tourism company, Lijiang Yulong Tourism Corporation Limited, continue to expand their presence in Yunnan’s northwest province with the signing of four retreats along the legendary trade route, enhancing the experiential journey with the existing LUX* Tea Horse Road China properties in Lijiang and Benzilan.

SALT of Palmar, Mauritius’ progressive boutique hotel, reopens on 15 June with new working staycation promotions that redefines our new work-life balance.

LUX* Resorts & Hotels will join Mauritius in showing appreciation to our Healthcare Heroes for their care and support whilst working tirelessly round-the-clock during these challenging months with a two-night complimentary holiday in LUX* Belle Mare Resort & Villas, LUX* Grand Gaube Resort & Villas or LUX* Le Morne Resort.

The homegrown progressive hotel, SALT of Palmar, expresses deepest gratitude to essential frontliners in Mauritius for their selfless service with complimentary stays.

Hospitality trailblazer The Lux Collective has announced plans for its newest property, LUX* Grand Baie Resort & Residences. The hotel will open in Mauritius in the second quarter of 2021 and will become the flagship property for the group’s much-loved brand LUX* Resorts & Hotels.

SALT Resorts was recognised as Brand of the Year at the prestigious Positive Luxury Awards, which celebrates companies and individuals that are creating positive change around the world through ethical business practices.

The Lux Collective continues to expand its presence along the ancient Tea Horse Road in Yunnan with the signing of two new hotels in Dali and Pu’er opening in 2021.

SALT of Palmar was recognised in the second annual list of Time Magazine’s World’s Greatest Places, where 100 places of various categories were selected by the magazine’s editors, international contributors as well as industry experts.

LUX* hospitality group, fronted by Paul Jones, enters a new era. The board of directors has approved the restructuring of its activities, with the separation of its management company, The Lux Collective Ltd (TLC), from its real estate and hotel operations company, Lux Island Resorts (LIR). Shareholders will receive one share of TLC for every share held in LIR; their underlying interests in the Group will therefore remain unchanged.